10 Years of the Apple Watch: Celebrate the Anniversary in Style

On 24th April 2025, the Apple Watch turns 10. That’s right — it’s been a whole decade since Apple’s game-changing wearable first shipped to customers. What began as a bold experiment in wrist-worn tech has evolved into an essential health and lifestyle companion for millions around the world.

While Apple isn’t rolling out a flashy anniversary campaign, it’s marking the milestone in a uniquely Apple way — with movement, motivation, and mindfulness. Enter Global Close Your Rings Day, a celebration that rewards activity and encourages users to get the most from their Apple Watch.

What Is Global Close Your Rings Day?

Global Close Your Rings Day is Apple’s way of turning its 10-year milestone into something more meaningful and interactive. On 24th April, Apple Watch users around the world are encouraged to close all three activity rings — Move, Exercise, and Stand — to unlock a bundle of exclusive rewards:

• A limited-edition digital badge to mark the occasion

• 10 celebratory animated stickers for use in the Messages app

• And, for those near an Apple Store, a chance to collect a physical commemorative pin, inspired by the badge (available while stocks last)

It’s a simple challenge, but one that ties in beautifully with everything the Apple Watch has come to represent over the past 10 years — proactive health, motivation, and everyday achievement.

Why Closing Your Rings Really Matters

Apple isn’t just relying on gamification here. It’s also drawing on real science and data. According to findings from the Apple Heart and Movement Study, users who regularly close their rings are:

• 48% less likely to experience poor sleep

• 73% less likely to have an elevated resting heart rate

• 57% less likely to report feeling elevated stress levels

The message is clear — these little rings aren’t just there for show. They represent tangible health benefits, supported by serious research. It’s a timely reminder that the Apple Watch isn’t just a gadget — it’s a health tool that can genuinely improve your quality of life.

A Decade of Innovation, and a Decade of Style

Over the years, the Apple Watch has evolved with sleeker designs, more powerful health sensors, and smarter features. But there’s one thing that’s remained constant — personal style matters. Whether you wear your Apple Watch in the gym, at the office, or on a night out, how it looks on your wrist is just as important as what it can do.

That’s where Buckle & Band comes in.

Elevate Your Look with Buckle & Band

We believe your Apple Watch should feel as premium and personal as the rest of your wardrobe. That’s why we craft luxury leather straps designed to enhance your style while still supporting your active lifestyle.

Our straps are made from full-grain leather, hand-finished for exceptional quality and comfort. They’re available in a range of tones and textures, from rich browns and classic blacks to contemporary greys and warm tan shades — perfect for pairing with everything from office wear to evening outfits.

Whether you’re marking the 10th anniversary with a new strap or simply refreshing your look, here are a few highlights from our collection:

• The Lond Collection – Sleek, minimal and modern. Designed for professionals and those who want an everyday luxury look. Thick leather straps with intricate stitching along the sides

• The Miam Collection – Inspired by the wildlife of Miami, this crocodile style leather strap is perfect for formal events. Sleek and stylish whilst still being comfortable on the wrist

• The Mila Collection – Perfect formal or casual wear - Genuine suede leather straps with stylish white stitching along the sides, accentuating the elegance.

• Vegan Leather Options – Sustainability meets sophistication with straps made from eco-conscious recycled micro-fibres that still look and feel luxurious.

• Stainless Steel Straps - A bit pricier, but worth every penny. Fully stainless steel Milanese straps which ooze elegance. Perfect when paired with formal wear, available in silver, black and gold.

All of our straps are compatible with every Apple Watch generation, including the latest Series 9 and Apple Watch Ultra models — and they’re designed to fit seamlessly, with secure clasps and a comfortable all-day feel.

Celebrate 10 Years of Apple Watch, Your Way

Apple’s Global Close Your Rings Day is a great reminder to take a little time for your health, your goals, and your personal journey. But it’s also a moment to reflect on how far the Apple Watch has come — and how much it’s become a part of our lives.

So why not mark the occasion by giving your watch a fresh new look?

Whether you’re heading out for a walk, hitting the gym, or just going about your day, a Buckle & Band strap will help you do it in style. Celebrate 10 years of innovation with a new level of sophistication on your wrist.

👉 Explore our full collection of Apple Watch straps now
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